Do you want to get started with blogging? Remember blogging is a great way to improve your profile, credibility and visibility and drives traffic to your website! This is particularly the case if you are an entrepreneur or small business as people buy from people and a blog is a great way to show the personality behind the business. Here are my Top Ten Tips for Blogging.
Everyone needs quality content – for your web pages, your social media posts, your newsletters, articles and blogs. Good content is so important – it’s why marketers still say Content is King.
For me, it’s quality over quantity, make your content interesting, helpful, entertaining or educational. Hook the readers in and give them some top tips, tell a story, get that emotional connection, help solve a problem or give then a real insight with relevant information.
Defined as ‘an influential action or contact’, each touchpoint is a message that collectively forms part of your customer’s experience. But why are they important and how can you improve your customer journey?
What are Customer Touchpoints?
From start to finish, your customers will see and encounter your business brand both off and on line, from your logo to your advert, posters or window displays, your website or app, social media sites or on line reviews. Or it could be from a word of mouth recommendation, contact with yourself or your staff in person, on the telephone or online.
Identifying and improving the touchpoints along the way and getting feedback will help improve their experience. It’s a fantastic opportunity to improve your customer journey – and happy customers, or even prospects, will get you more leads and sales.
Read more “Why are Customer Touchpoints Important for your Business?”
Most of what you read, hear or see in the business or features sections of the media is provided by companies, not written by journalists. Although a good Public Relations Agency is worth their weight in gold if you have the need and the budget, it is quite possible, as the owner of a small company, to do your own PR without employing someone else.
Writing a news release is a relatively low-cost marketing option which mainly involves your time and perhaps the investment in a professional picture. As many small companies will not have a PR strategy writing regular news releases could give you that competitive advantage.
One of the pleasures of networking is hearing top tips from other businesses. I recently had the pleasure of hearing Romella Jones talk on the subject of self-publishing. Romella has been practising as a holistic therapist for 10 years, her business is Create Family Calm which supports frazzled mums and their children.
We heard that Romella loves writing and has written several books which started out as simple word documents that she circulated to friends. However, with her business head on, Romella knew that publishing books would establish her as an authority in a niche area.
Content in the form of blogs, newsletters and videos, books are an important part of any sales funnel and allows you to showcase your products and services. These giveaways can be free, or at a low cost, and will act as leverage for your business and allow people to engage with you without too much financial commitment. NB: You’ll find hyperlinks to all the key sites in the text