How to Write an Effective News Release

Many small businesses cannot afford a PR Agent, yet it is perfectly possible to write your own news release if you know of the golden rules.

Following on from my blog here is an eleven page handbook with plenty of tips from why we need PR to structure, hooks, angles and killer headlines.

This will help you write a a news release to get your business noticed.

Download here.

10 day LinkedIn Challenge10 Day LinkedIn Challenge

Take my 10 day challenge – or do it all in a day! Follow my Step by Step instructions to improve your LinkedIn Profile and learn how to:

  • Get more Connections
  • Engage with your Audience
  • Be seen as a Thought Leader

LinkedIn is a great platform for business to business and a valuable tool for establishing your credibility and generate sales leads. Download here:

Customer Avatar

A great way to get your head around your ideal customer is to think about them as a person, create an Avatar.

  • What is their background, their issues, their hobbies?
  • Give then a name, gender, age, marital status and children
  • Where do they live and work? What job do they do?
  • Think about what sort of media they read or watch.
  • What are worried about, what motivates them to find a solution to that pain?

Download my Customer Avatar template WHO IS MY IDEAL CUSTOMER


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