Marketers agree that Content is King in 2025. To engage with your audience you need to explain your passions and get your message across through storytelling with great copy for your website, meaningful posts on your social media platforms and interesting articles in your e-newsletters.

But are you missing a trick? One way to grow awareness of your business in this coming year is to blog via your website.  It’s a fantastic way to showcase you and your business, improve your credibility and build trust amongst your connections, prospects and customers.

Not convinced?

The Facts

Let’s look at a few facts as compiled by Backlink

• 76% of B2C marketers claim to have used blogs to distribute content in the past 12 months, making it the 2nd most popular distribution channel behind organic social media (Content Marketing Institute)
• 79% of B2B marketers use blogs to distribute content (Content Marketing Institute)
• 70% of marketers say blog posts are the most effective content type when used for demand generation in the early stage (awareness), more than any other content type (Content Marketing Institute)
• 82% of bloggers report at least “some results” from their blogs. 26% of respondents claim blogs deliver “strong marketing results”. (Orbit Media)
• 83% of internet users claim to read blogs at least once a month (HubSpot)

The Benefits of Blogging

When you blog regularly you are more visible online and become known as an expert in your field generating more leads, opportunities and ultimately sales.

Blogs help build positive relationships, reinforce your brand and show the personality behind your business.

Your blog should, be the heartbeat of your website, driving more traffic to your landing pages and providing fresh new content which search engines love.  As your blog grows your website has more pages – increasing your digital footprint, which again helps your SEO (Search Engine Optimisation),

You also have great evergreen content to reuse for your social media.

How to Start a Blog

If you are a business, the very best way to blog is via your own website so that you build traffic to your website and visitors can see your other content and branding. These days it is simple to install a WordPress blog via a plugin or you can ask your website designer to do it.

You can also blog via LinkedIn – just click the ‘Write Article’ box in your status update on your Home Page.

If you just want to start blogging for fun or to share unrelated or different content such as recipes or your travel experiences, there are plenty of free and low-cost blogging platforms to choose from such as WordPress.Org, Blogger, Tumblr, or Squarespace.

Blogging Tips

Don’t be put off by the term ‘blog’ it is really just a well-written article in a more informal tone where you can share useful, interesting or amusing content to keep your audience engaged. It is not the place to promote your business except indirectly by highlighting your talents or how you helped solve a problem.

Most blogs are between 400 and 1500 words,  longer blogs perform well on some platforms such as LinkedIn. Think carefully about your keywords, subheadings, bullet points, statistics, inbound and outbound links and use of images.

If you want some more tips check out my blog on Good Quality Visuals on a Shoestring and ‘What Should I Blog About?!’

So if you want to drive customers to your website, have some great content for social media and showcase your expertise, get blogging and get one step ahead of the competition in 2025!

If you need help starting a blog, developing a yearly content plan or want to outsource your blogging, get in touch or connect via my website, Facebook page or LinkedIn.