HOW TO CREATE A GREAT CASE STUDY

HOW TO CREATE A GREAT CASE STUDY

 

Case studies come in many formats, from short posts on social media to showcasing your work on websites in the form of videos to marketing material to give or send to prospective clients.

The great thing is that once you have the content for a case study then you can repurpose it in many ways. Good content always wins over mediocre content and a case study should be full of great content that demonstrates how you have helped clients overcome problems with solutions that give them great outcomes.

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How to get your first 100 likes on your Facebook Business Page

How to get your first 100 likes on your…

I’m not going to lie, if you have a new Facebook Business Page, getting your first 100 likes can seem like a daunting prospect.  Not least because the Facebook algorithms are stacked against business pages with Facebook encouraging you to boost or sponsor your posts to get more engagement.

But before you spend your hard-earned money, let’s take a look at a few basics to set up your page for success.

It is a lot easier than it used to be to set up your page with Facebook guiding you through the essential stages and leaving them as live if you have not completed them. But, if your page is already set up you can go back and access any of your page information or features from Manage Page, scroll down to Edit Page Info or Settings at any stage.

So once you have your page, how do you increase your likes/follows? Here are my top 10 tips.

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goal setting for small business

Goal Setting

Like most people I tend to take stock as we head towards a new financial year and think about what I want to achieve in this coming year, both in my  business and personal life.

Are you focused enough to refer regularly to your business plan and update your objectives, do you set new goals each year or month or are you more of a daily or weekly list maker?

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quality visuals on a shoestring

Quality Visuals on a Shoestring

Did you know 90% of the information transmitted to the brain is visual and this is processed 60,000 faster than text?

So it can’t have escaped your attention that visual content remains important in the world of social media and the continuing rapid growth of visual platforms such as Instagram, Pinterest, YouTube, TikTok and Snapchat. This phenomenon has been called The Visual Shift and this blog will give you links to some free resources to help you with your own Visual Shift.

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Stand Out as a Property Agent in Uncertain Times

Stand Out as a Property Agent in Uncertain Times

So it’s a possible return to work for Estate Agent and Property Agents this week and I wonder with all the gloomy forecasts about the economy, how will the commercial and housing markets fare in the future?

Property and rental agents used to have a poor reputation of over-promising and under-delivering, but today with so much competition, peer review sites and transparency on the internet, agents have to offer competitive pricing, top quality customer service and great results. Read more “Stand Out as a Property Agent in Uncertain Times”