Good content is so important – it’s why marketers still say Content is King.
Adding content to your website in the form of blogs, videos, articles, podcast or a news article increases your digital footprint and keeps your website up to date. Google (other search engines are available….) loves new content so it will help optimise your website for search engines, hence SEO (search engine optimisation).
You don’t have to write your content or headlines for Google to improve your rankings. Focus on writing clear, concise and compelling copy which should include keywords that are relevant to your audience, i.e. search terms that they use and this will satisfy the Google algorithms too.
Great Content = Better Business
Great content should be a key part of your marketing strategy and it is relevantly low cost if you have the time. The skills can be learned, there is plenty of advice on the web about how to create killer content or you can outsource it to someone you trust. Just remember to be relevant, be authentic, be consistent, understand and engage with your audience. If you find this a struggle – get in touch!