Reciprocal Marketing – What’s not to Love?
Reciprocal Marketing is not just another clever marketing trick it’s a proven fact in social psychology. It’s an automatic reaction to repay that favour by responding to positive or kind actions by others with a positive or kind action yourself.
It can work in business as well as in your personal life and it’s probably something you are already doing. You can start encouraging a positive response in others and create brand loyalty for your business just by being open, friendly and welcoming in your networking.
With the increasing use of content marketing and social media it is now much easier to use the Rules of Reciprocity to your benefit.