Direct Mail is one of the most successful forms of marketing, when you have built up a lot of good contacts it makes sense to contact them on a regular basis whether that be in print or email form.
Good quality content is important to every successful marketing campaign. Well written copy should be at the hear of your marketing material, newsletters and direct mail campaigns.
Content Marketing sells, but in a subtle way, it is more about forming an ongoing lasting relationship between the customer and your organisation and brand. Content Marketing, delivered in the form of practical, useful or entertaining information, cuts through the multitude of marketing messages and allows the benefits of working with you to shine through.
Your content should engage your customer and encourage them to take some form of action, such as signing up for a newsletter, calling you or visiting your website. This drives traffic to your website, shop or business and leads to an increase in awareness, profile, reputation, enquiries, sales and loyalty.
Connect Consultancy puts good quality content and copywriting into everything that we do for you including:
- Newsletters – print or email, direct mail campaigns which encourage action
- Email Campaigns – helping you set up Mailchimp or working with other contact systems to create an email campaign that works
- Communication – leaflets, annual reports etc. that represent your brand
- Downloadable Information – eGuides and Books, FAQ’s, Top Tips etc. written clearly and concisely
- Public Relations – Inform and engage with your customers and community
- Blogging – A great way to refresh your website content. We offer training or can blog on your behalf
- Websites – useful information your customers will understand and value