Six Simple Ways to Raise Your Business Profile Blog

Six Simple Ways to Raise Your Business Profile

  • by kim

If you want to position yourself as a thought leader in your industry or your locality there’s some fairly basic things you can do to improve your profile so that you are seen as the ‘go to’ person in your sector.

  1. Website

Make sure your website is up to date, static websites don’t rank well with search engines. You need fresh content from blogs, news and new pages. Prospective customers also like to see that you are active and commenting on trends or contributing useful information to share or download.

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Benefits of Entering Business Awards Blog

10 Benefits of Entering Business Awards

  • by kim

There are lots of community, charity, tourism and business awards launched every year, local as well as national. But when I ask my contacts if they are applying, the usual response is ‘No’.

But there is plenty of anecdotal evidence, articles and blogs research to suggest there are benefits to smaller organisations as well as large corporates. The value and impact on SMEs derived from winning business awards seem to be both short term and long term and there is tremendous PR value in entering and winning an award.

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Top tips for promoting your community or business event Blog

#TopTips for Promoting your Event – Part 1!

  • by kim

Years ago, to promote my Charity Dinner I would drive around with posters pinning them to notice boards and leaving them in receptions of local companies. The poster was either unprofessional because it was printed at home or expensive if we had one done professionally.

Today things are so much easier! Social media including Facebook, Twitter and LinkedIn are by far the cheapest and quickest ways to get the message out about your event. There are a few things that will save you time before you get started:

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Blog

Sponsorship – showcasing your business

  • by kim

If you are involved in any sort of charity, voluntary work or put on events you will know all about trying to get sponsorship to boost those all-important funds. Identifying likely partners, putting your case and holding your breath as you balance opportunities against deadlines.

But it’s not just for large corporates. As a small business have you thought about sponsoring an event or a worthwhile cause yourself?

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