help for small business Archives - Page 2 of 3

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Why are Customer Touchpoints Important for your Business?

September 10, 2019May 12, 2021
by kim

Defined as ‘an influential action or contact’, each touchpoint is a message that collectively forms part of your customer’s experience. But why are they important and how can you improve your customer journey?

What are Customer Touchpoints?

From start to finish, your customers will see and encounter your business brand both off and on line, from your logo to your advert, posters or window displays, your website or app, social media sites or on line reviews. Or it could be from a word of mouth recommendation, contact with yourself or your staff in person, on the telephone or online.

Identifying and improving the touchpoints along the way and getting feedback will help improve their experience. It’s a fantastic opportunity to improve your customer journey – and happy customers, or even prospects, will get you more leads and sales.

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Tips from a Self-Published Author

November 19, 2018May 12, 2021
by kim

One of the pleasures of networking is hearing top tips from other businesses. I recently had the pleasure of hearing Romella Jones talk on the subject of self-publishing. Romella has been practising as a holistic therapist for 10 years, her business is Create Family Calm which supports frazzled mums and their children.

We heard that Romella loves writing and has written several books which started out as simple word documents that she circulated to friends. However, with her business head on, Romella knew that publishing books would establish her as an authority in a niche area.

Content in the form of blogs, newsletters and videos, books are an important part of any sales funnel and allows you to showcase your products and services. These giveaways can be free, or at a low cost, and will act as leverage for your business and allow people to engage with you without too much financial commitment. NB: You’ll find hyperlinks to all the key sites in the text

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7 Top Tips to Spring Clean Your Business!

March 23, 2017May 12, 2021
by kim

Well spring has officially started and what better way than to take some time out to implement these Top Tips smarten up your business and get everything shipshape for the year ahead.

Take a Fresh Look at Finances

Are your records up to date? Are you sending out invoices on time and checking if they are paid? Do you have any consistently late payers? I find a simple Invoice Control spreadsheet helps me see at a glance what’s outstanding and how long people take to pay.

If your cash flow is suffering could you amend your payment schedules and terms and conditions to insist on larger deposits or shorten your payment terms?

Would it help to have some accounting software or an App? This could save you time and stress for example by recording your mileage and keeping your personal and business expenses separate.

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#TopTips for Promoting your Event – Part 1!

November 1, 2016May 12, 2021
by kim

Years ago, to promote my Charity Dinner I would drive around with posters pinning them to notice boards and leaving them in receptions of local companies. The poster was either unprofessional because it was printed at home or expensive if we had one done professionally.

Today things are so much easier! Social media including Facebook, Twitter and LinkedIn are by far the cheapest and quickest ways to get the message out about your event. There are a few things that will save you time before you get started:

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Sponsorship – showcasing your business

July 23, 2016May 12, 2021
by kim

If you are involved in any sort of charity, voluntary work or put on events you will know all about trying to get sponsorship to boost those all-important funds. Identifying likely partners, putting your case and holding your breath as you balance opportunities against deadlines.

But it’s not just for large corporates. As a small business have you thought about sponsoring an event or a worthwhile cause yourself?