help for small business Archives - Connect Consultancy

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One Top Tip to Make your Business Grow in…

January 15, 2025January 15, 2025
by kim

Marketers agree that Content is King in 2025. To engage with your audience you need to explain your passions and get your message across through storytelling with great copy for your website, meaningful posts on your social media platforms and interesting articles in your e-newsletters.

But are you missing a trick? One way to grow awareness of your business in this coming year is to blog via your website. It’s a fantastic way to showcase you and your business, improve your credibility and build trust amongst your connections, prospects and customers.

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‘Doing Your Bit’. Top Tips for Effective Corporate Social…

January 15, 2025January 16, 2025
by kim

Corporate Social Responsibility (CSR) is not a phrase that I like. In fact, I would like to take the ‘Corporate’ out of Corporate Social Responsibility altogether.

However, in the absence of any other meaningful phrase, when I refer to CSR, I mean being a responsible business whether your company is large or small.

CSR isn’t just the right thing to do, it makes business sense. In the current challenging climate, you will be better placed to survive and thrive if you have strong ethical values.

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How to get your first 100 likes on your…

June 25, 2021September 27, 2021
by kim

I’m not going to lie, if you have a new Facebook Business Page, getting your first 100 likes can seem like a daunting prospect. Not least because the Facebook algorithms are stacked against business pages with Facebook encouraging you to boost or sponsor your posts to get more engagement.

But before you spend your hard-earned money, let’s take a look at a few basics to set up your page for success.

It is a lot easier than it used to be to set up your page with Facebook guiding you through the essential stages and leaving them as live if you have not completed them. But, if your page is already set up you can go back and access any of your page information or features from Manage Page, scroll down to Edit Page Info or Settings at any stage.

So once you have your page, how do you increase your likes/follows? Here are my top 10 tips.

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Goal Setting

March 1, 2021May 12, 2021
by kim

Like most people I tend to take stock as we head towards a new financial year and think about what I want to achieve in this coming year, both in my business and personal life.

Are you focused enough to refer regularly to your business plan and update your objectives, do you set new goals each year or month or are you more of a daily or weekly list maker?

Quality Visuals on a Shoestring

January 22, 2021December 1, 2022
by kim

Did you know 90% of the information transmitted to the brain is visual and this is processed 60,000 faster than text?

So it can’t have escaped your attention that visual content remains important in the world of social media and the continuing rapid growth of visual platforms such as Instagram, Pinterest, YouTube, TikTok and Snapchat. This phenomenon has been called The Visual Shift and this blog will give you links to some free resources to help you with your own Visual Shift.