help for small business Archives - Connect Consultancy

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How to get your first 100 likes on your…

June 25, 2021September 27, 2021
by kim

I’m not going to lie, if you have a new Facebook Business Page, getting your first 100 likes can seem like a daunting prospect. Not least because the Facebook algorithms are stacked against business pages with Facebook encouraging you to boost or sponsor your posts to get more engagement.

But before you spend your hard-earned money, let’s take a look at a few basics to set up your page for success.

It is a lot easier than it used to be to set up your page with Facebook guiding you through the essential stages and leaving them as live if you have not completed them. But, if your page is already set up you can go back and access any of your page information or features from Manage Page, scroll down to Edit Page Info or Settings at any stage.

So once you have your page, how do you increase your likes/follows? Here are my top 10 tips.

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Goal Setting

March 1, 2021May 12, 2021
by kim

Like most people I tend to take stock as we head towards a new financial year and think about what I want to achieve in this coming year, both in my business and personal life.

Are you focused enough to refer regularly to your business plan and update your objectives, do you set new goals each year or month or are you more of a daily or weekly list maker?

Quality Visuals on a Shoestring

January 22, 2021December 1, 2022
by kim

Did you know 90% of the information transmitted to the brain is visual and this is processed 60,000 faster than text?

So it can’t have escaped your attention that visual content remains important in the world of social media and the continuing rapid growth of visual platforms such as Instagram, Pinterest, YouTube, TikTok and Snapchat. This phenomenon has been called The Visual Shift and this blog will give you links to some free resources to help you with your own Visual Shift.

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‘Doing Your Bit’. Top Tips for Effective Corporate Social…

August 7, 2020May 12, 2021
by kim

Corporate Social Responsibility (CSR) is not a phrase that I like. In fact I would like to take the ‘Corporate’ out of Corporate Social Responsibility altogether.

However in the absence of any other meaningful phrase I refer to CSR, by which I being a responsible business whether your company is large or small.

As I update this blog in the middle of a global pandemic, CSR isn’t just the right thing to do, it makes business sense. In the current challenging climate, you will be better placed to survive and thrive if you already have strong ethical values in place. Some of my tips will not be relevant at the moment as many people are working from home and charity events are postponed or cancelled. Nevertheless it’s not too late to start.

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Why are Customer Touchpoints Important for your Business?

September 10, 2019May 12, 2021
by kim

Defined as ‘an influential action or contact’, each touchpoint is a message that collectively forms part of your customer’s experience. But why are they important and how can you improve your customer journey?

What are Customer Touchpoints?

From start to finish, your customers will see and encounter your business brand both off and on line, from your logo to your advert, posters or window displays, your website or app, social media sites or on line reviews. Or it could be from a word of mouth recommendation, contact with yourself or your staff in person, on the telephone or online.

Identifying and improving the touchpoints along the way and getting feedback will help improve their experience. It’s a fantastic opportunity to improve your customer journey – and happy customers, or even prospects, will get you more leads and sales.