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It’s not just big businesses that are subject to cyber crime, small companies are often targeted due to low awareness for the dangers and how easy it is for criminals to hack your website. Here’s 7 simple tips to help your business.
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What shall I write on my blog? That’s one of the most frequent questions I get asked by my clients. It can be hard to think of topics every week or month but it helps to keep a notebook and jot down any ideas as they occur. Then try and develop a ‘Content Schedule’ a few months in advance to save that last minute panic.
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If you are involved in any sort of charity, voluntary work or put on events you will know all about trying to get sponsorship to boost those all-important funds. Identifying likely partners, putting your case and holding your breath as you balance opportunities against deadlines.
But it’s not just for large corporates. As a small business have you thought about sponsoring an event or a worthwhile cause yourself?
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Reciprocal Marketing is not just another clever marketing trick it’s a proven fact in social psychology. It’s an automatic reaction to repay that favour by responding to positive or kind actions by others with a positive or kind action yourself.
It can work in business as well as in your personal life and it’s probably something you are already doing. You can start encouraging a positive response in others and create brand loyalty for your business just by being open, friendly and welcoming in your networking.
With the increasing use of content marketing and social media it is now much easier to use the Rules of Reciprocity to your benefit.
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As someone who occasionally struggles to find her ‘inner entrepreneur’ it’s great to hear other women share their business start-up journeys and find out what’s their motivation for self-employment.
I recently took part in some research at Women in Rural Enterprise (WiRE) about training needs for female entrepreneurs.
Nine of us gave up a few hours on a wet afternoon, tempted only by the promise of a cream tea from Lily’s Vintage Tearoom. We were really there of course to support an organisation that has helped countless women realise their business dreams with local networks, events and online resources at www.wireuk.org.