2019 one top tip to make your business grow Blog

One Top Tip to Make your Business Grow in…

  • January 7, 2019May 12, 2021
  • by kim

Content is still King in 2019. To engage with your audience you need to explain your passions and get your message across through great copy for your website, meaningful posts on your social media platforms and interesting articles in your e-newsletters.

But are you missing a trick? One easy way to make your business grow in 2019 is to blog via your website.  It’s a fantastic way to showcase you and your business, improve your credibility and build trust amongst your prospects and customers.

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Tips from a Self-Published Author Blog

Tips from a Self-Published Author

  • November 19, 2018May 12, 2021
  • by kim

One of the pleasures of networking is hearing top tips from other businesses. I recently had the pleasure of hearing Romella Jones talk on the subject of self-publishing. Romella has been practising as a holistic therapist for 10 years, her business is Create Family Calm which supports frazzled mums and their children.

We heard that Romella loves writing and has written several books which started out as simple word documents that she circulated to friends. However, with her business head on, Romella knew that publishing books would establish her as an authority in a niche area.

Content in the form of blogs, newsletters and videos, books are an important part of any sales funnel and allows you to showcase your products and services. These giveaways can be free, or at a low cost, and will act as leverage for your business and allow people to engage with you without too much financial commitment.  NB: You’ll find hyperlinks to all the key sites in the text

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Blog

Why Online Reviews Matter

  • October 15, 2018May 12, 2021
  • by kim

We have always valued word of mouth recommendations rather than spin and clever marketing, in fact more than 8 in 10* or us trust recommendations of friends and families.

But these days, with the power of the World Wide Web, online recommendations, good and bad play a huge part in most of our purchasing decisions.

Having third party, peer recommendations is all part of your Social Proof – one of the biggest drivers for improving your profile.

Recommendations also form an important ‘touch point’ for your business, a way that a potential customer encounters your brand and forms an opinion.

Why are Online Reviews Important?

Well, put simply, a good online presence provides credibility, this builds trust and this leads to greater loyalty and more sales.

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How to Write Good Copy for Websites Blog

How to Write Good Copy for Websites

  • December 8, 2017May 12, 2021
  • by kim

I look at a lot of websites for small businesses, after I meet people networking or when looking to find clients or local suppliers.

The thing I notice is that most people now have good quality websites, well designed and easy to navigate. However, if you are not at that stage and want to know how to design a great website and keep on top of the costs check out this blog from Brass Comet.

When it comes to content I often think that people could do that little bit more to make their websites appealing to potential customers and help that all-important SEO. Read more “How to Write Good Copy for Websites” →

Appying the art of hygge to self employment Blog

Applying the art of Hygge to Self Employment

  • July 13, 2017May 12, 2021
  • by kim

I was given a lovely book for Christmas on Hygge (pronounced Hue Guh, to rhyme with sugar) – the Danish Art of Happiness, and it got me thinking….  How can the art of Hygge be applied to the self employed, particularly Solopreneurs?

Is there an opportunity to bring that cosy, peaceful, effortless, everyday happiness and well being to your home office? I think there is, so I have come up with some ways you can find magic in the ordinary.

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