quality visuals on a shoestring Blog

Quality Visuals on a Shoestring

Did you know 90% of the information transmitted to the brain is visual and this is processed 60,000 faster than text?

So it can’t have escaped your attention that visual content remains important in the world of social media and the continuing rapid growth of visual platforms such as Instagram, Pinterest, YouTube, TikTok and Snapchat. This phenomenon has been called The Visual Shift and this blog will give you links to some free resources to help you with your own Visual Shift.

Read more “Quality Visuals on a Shoestring”


Learning to Love the Lens

I have a confession.  I have been using an old business headshot of me across my social media platforms, I mean really quite old…. more than 10 years, because it was the only ‘professional’ picture of me that I liked.

And it was not even a studio shot. It was a press shot that I happened to like and I did not have a high resolution version of it either so I have not been able to use it in leaflets or fliers.

My reluctance at having some new shots done comes, I suppose, from a slight lack of confidence about my looks now I have reached a certain age (50 plus let’s leave it there). However, I have been thinking for quite a long time that I need to get something done and have looked at various local photographers. Read more “Learning to Love the Lens”