HOW TO CREATE A GREAT CASE STUDY Blog

HOW TO CREATE A GREAT CASE STUDY

 

Case studies come in many formats, from short posts on social media to showcasing your work on websites in the form of videos to marketing material to give or send to prospective clients.

The great thing is that once you have the content for a case study then you can repurpose it in many ways. Good content always wins over mediocre content and a case study should be full of great content that demonstrates how you have helped clients overcome problems with solutions that give them great outcomes.

Read more “HOW TO CREATE A GREAT CASE STUDY”

How to get your first 100 likes on your Facebook Business Page Blog

How to get your first 100 likes on your…

I’m not going to lie, if you have a new Facebook Business Page, getting your first 100 likes can seem like a daunting prospect.  Not least because the Facebook algorithms are stacked against business pages with Facebook encouraging you to boost or sponsor your posts to get more engagement.

But before you spend your hard-earned money, let’s take a look at a few basics to set up your page for success.

It is a lot easier than it used to be to set up your page with Facebook guiding you through the essential stages and leaving them as live if you have not completed them. But, if your page is already set up you can go back and access any of your page information or features from Manage Page, scroll down to Edit Page Info or Settings at any stage.

So once you have your page, how do you increase your likes/follows? Here are my top 10 tips.

Read more “How to get your first 100 likes on your Facebook Business Page”

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Content Plans for Social Media & Blogs

plan

If you struggle to find new and relevant content for Facebook, Twitter, LinkedIn and Blogs, I can help. I work with you to develop a Content Marketing Plan and Image Library focusing on your key areas. I research your organisation, your key messages and target audiences and develop a tailored bank of posts or blogs for you that complements your existing marketing strategy. With a bit of thought we can give show your business’s personality and get people to engage.

I advise on scheduling your blogs and social media and how to use Twitter Hours, hashtags and images and meet with you on a regular basis to review, update and amend your content. After a month or two you should be ready to re-use and refresh your Content Marketing Strategy to keep your messages relevant to your audience.

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Social Media Training

Hands on Training Session
Hands on Training Session

I’ve always loved training and empowering people to learn new things. I bring 20 years’ experience, empathy and knowledge to helping business owners and companies grow their business through social media. Whether you are just starting out with Facebook, want to understand what and when to post on Twitter, want to try blogging or need to get more leads from LinkedIn – I can help.

I offer one to one training, small groups, or I can come to your company and talk about social media strategy, policy and work with your marketing team. My training is very practical with lots of examples and I recommend people bring a laptop or tablet so they can leave with all the techniques for getting the most from social media.

As an example, two hours training at your premises would be £99 per person. Bespoke, shorter or longer courses can be developed.

I currently offer the following courses:

  1. Social Media Overview
  2. Blogging for Business – A Beginner’s Guide
  3. Getting Started with Twitter for Business
  4. Getting Started with Facebook for Business
  5. Making the Most of Facebook Groups/Facebook for Community Groups
  6. Making the Most of LinkedIn
  7. Making Images for Social Media and Blogs with Canva

What my Clients Say…

Amy Vaughan BA (Hons), DipM – Sales & Marketing Manager at Kensa Creative
I attended a social media workshop in September where Kim was the trainer. Her delivery method was a really good measure of informational content and discussion within the room, which I found particularly enjoyable and engaging. I am quite an active user of social media and I found the workshop to be beneficial for both beginners and more advanced users, so was very worth my time out of the business. I look forward to attending a future event where Kim shares her knowledge.
Nikki Ayton – Project Manager | Creative Emotions & Social Media Promotions
Kim offered her expertise to the Growth Hub – Shropshire in 2016 by giving talks about Social Media Marketing based on LinkedIn and Blogging. Those who attended were immediately at ease in her presence and there was a really good balance of interaction and subject content. Kim is a confident trainer who is qualified in her subject. I would welcome her back to the Growth Hub and recommend her as a speaker who is not only knowledgeable about her subject area but also passionate about helping businesses to grow.
Mandy SwainSenior Business Adviser – Marches Growth Hub 
As part of Social Enterprise week, we were pleased to team up with Kim who gave us a comprehensive guide to blogging for beginners. she shared her own experiences and tailored the session totally demystifying the blogging process. She presented a wonderfully inclusive session and encouraged us all to ‘Have a go!” Feedback was excellent.
Beth Heath – Chief Executive at Shrewsbury Food Festival
Kim supported Shropshire Festivals in an intensive month of social media engagement ahead of the inaugural Telfood Feastival. I want to say a HUGE thank you to Kim for her amazing help on promoting Telfood. It has been a phenomenal benefit having Kim involved, she seamlessly got on with the task leaving myself and the team to concentrate on the operational side. Kim’s involvement added to the success of this event and it was a total pleasure working with her and learning some tricks of the trade.
 
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Social Media Management & Training

Reaching new and existing customers through social networking is now an important part of a marketing strategy for every organisation.

Whether you choose to use Facebook, Twitter, LinkedIn or other platforms you will see your business grow in a short period of time.

If you are not using social media to promote your business you are missing a huge opportunity, you can reach a vast potential audience in a very time efficient and cost 

 

How I Can Help You?

With 25 years’ experience in traditional and digital marketing across the public and private sector, I have the skills to understand how you can make the most of social media. I can:

  • Review your existing social media engagement and on line presence
  • Recommend the right social media platforms for your business
  • Develop a content marketing plan tailored for your business
  • Set up new accounts or recommend improvements to existing platforms
  • Undertake social media management for you
  • Provide regular feedback and reports
  • Monitor industry sectors and competitors
  • Train you and your staff and help you implement your tailored plan

I offer a variety of bespoke services and guarantee a growth in your followers whatever package you take.

Getting Started – Comprehensive Engagement Report

Everything you need to get started or improve your engagement on social media. You will receive recommendations on improvements to your website for maximum impact, a Content Planner, formatted posts and ideas for images.

Intensive Support

A month long burst of social media activity designed to increase your followers and engagement across your chosen social media platforms.

Ongoing Support

If you lack the time to post quality content on a regular basis then I can provide an outsourced social media management for Facebook and LinkedIn in order to grow your followers and engagement

Training

 An option of different comprehensive workshops delivered on site or at a venue of your choice covering:

  • Overview of Social Media, Audiences, Social Media strategy and Company Policies
  • How to Set Up and Use Facebook, Twitter or LinkedIn, 
  • What to Post and When – Content and Scheduling

Training costs £99 per person in a one to one session or less in small groups. Training lasts approximately 2 hours with comprehensive notes. Further information here.

Contact me now if you want to discuss this workshop or a more personalised approach.

I can also provide a content plan for your social media, with advice on what to post and when.