10 Simple Ways to Raise Your Business Profile Blog

10 Simple Ways to Raise Your Business Profile

If you want to position yourself as a thought leader in your industry or your locality there are some lots of things you can do so that you are seen as the ‘go to’ expert in your sector.

1. Update your LinkedIn Profile

Are your contact details up to date, are making the most of your headline? Why put Director or Owner when you have 220 characters to position yourself? Use keywords to explain what you want to be known for, be clear about what problems you solve and what type of businesses or people you can help. Your headline follows you around you need to stand out and look credible.

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customer touchpoints Blog

Why are Customer Touchpoints Important for your Business?

Defined as ‘an influential action or contact’, each touchpoint is a message that collectively forms part of your customer’s experience. But why are they important and how can you improve your customer journey?

What are Customer Touchpoints?

From start to finish, your customers will see and encounter your business brand both off and on line, from your logo to your advert, posters or window displays, your website or app, social media sites or on line reviews. Or it could be from a word of mouth recommendation, contact with yourself or your staff in person, on the telephone or online.

Identifying and improving the touchpoints along the way and getting feedback will help improve their experience. It’s a fantastic opportunity to improve your customer journey – and happy customers, or even prospects, will get you more leads and sales.

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Blog

Sponsorship – showcasing your business

If you are involved in any sort of charity, voluntary work or put on events you will know all about trying to get sponsorship to boost those all-important funds. Identifying likely partners, putting your case and holding your breath as you balance opportunities against deadlines.

But it’s not just for large corporates. As a small business have you thought about sponsoring an event or a worthwhile cause yourself?

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