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Why Online Reviews Matter
We have always valued word of mouth recommendations rather than spin and clever marketing, in fact more than 8 in 10* or us trust recommendations of friends and families.
But these days, with the power of the World Wide Web, online recommendations, good and bad play a huge part in most of our purchasing decisions.
Having third party, peer recommendations is all part of your Social Proof – one of the biggest drivers for improving your profile.
Recommendations also form an important ‘touch point’ for your business, a way that a potential customer encounters your brand and forms an opinion.
Why are Online Reviews Important?
Well, put simply, a good online presence provides credibility, this builds trust and this leads to greater loyalty and more sales.