quality visuals on a shoestring Blog

Quality Visuals on a Shoestring

  • by kim

Did you know 90% of the information transmitted to the brain is visual and this is processed 60,000 faster than text?

So it can’t have escaped your attention that visual content remains important in the world of social media and the continuing rapid growth of visual platforms such as Instagram, Pinterest, YouTube, TikTok and Snapchat. This phenomenon has been called The Visual Shift and this blog will give you links to some free resources to help you with your own Visual Shift.

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Content Plans for Social Media & Blogs

  • by kim
plan

If you struggle to find new and relevant content for Facebook, Twitter, LinkedIn and Blogs, I can help. I work with you to develop a Content Marketing Plan and Image Library focusing on your key areas. I research your organisation, your key messages and target audiences and develop a tailored bank of posts or blogs for you that complements your existing marketing strategy. With a bit of thought we can give show your business’s personality and get people to engage.

I advise on scheduling your blogs and social media and how to use Twitter Hours, hashtags and images and meet with you on a regular basis to review, update and amend your content. After a month or two you should be ready to re-use and refresh your Content Marketing Strategy to keep your messages relevant to your audience.

Creating Killer Content Blog

Creating Killer Content

  • by kim

Everyone needs quality content – for your web pages, your social media posts, your newsletters, articles and blogs. Good content is so important – it’s why marketers still say Content is King.

For me, it’s quality over quantity, make your content interesting, helpful, entertaining or educational. Hook the readers in and give them some top tips, tell a story, get that emotional connection, help solve a problem or give then a real insight with relevant information.

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Benefits of Entering Business Awards Blog

10 Benefits of Entering Business Awards

  • by kim

There are lots of community, charity, tourism and business awards launched every year, local as well as national. But when I ask my contacts if they are applying, the usual response is ‘No’.

But there is plenty of anecdotal evidence, articles and blogs research to suggest there are benefits to smaller organisations as well as large corporates. The value and impact on SMEs derived from winning business awards seem to be both short term and long term and there is tremendous PR value in entering and winning an award.

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How to Write Good Copy for Websites Blog

How to Write Good Copy for Websites

  • by kim

I look at a lot of websites for small businesses, after I meet people networking or when looking to find clients or local suppliers.

The thing I notice is that most people now have good quality websites, well designed and easy to navigate. However, if you are not at that stage and want to know how to design a great website and keep on top of the costs check out this blog from Brass Comet.

When it comes to content I often think that people could do that little bit more to make their websites appealing to potential customers and help that all-important SEO. Read more “How to Write Good Copy for Websites” →