Blog
What shall I write on my blog? That’s one of the most frequent questions I get asked by my clients. It can be hard to think of topics every week or month but it helps to keep a notebook and jot down any ideas as they occur. Then try and develop a ‘Content Schedule’ a few months in advance to save that last minute panic.
I love to write! Since I was very young I wrote poems, stories and designed personalised birthday cards for my parents.
Throughout my career I have really enjoyed the challenge of finding the human side of a story, uncovering the personality behind a business to bring a story to life or researching facts and figures to provide credibility to an article.
So I set up Connect Consultancy to help people who don’t like to write and who find it difficult to express themselves when it comes to their business messages.
Working with small companies and organisations I help people uncover their business propositions and unique selling points and improve communication, engagement and interaction across social media or through traditional marketing.
Good quality, clear content helps you engage with your customers, communities or stakeholders showcasing your passion and purpose and the benefits of your business, product or service across your chosen social media and marketing platforms.
By focusing on clear messages people will get to understand you and your business and you can build up loyalty and trust so that customers will be drawn to buy from you in the future.
As an honest and ethical person, my approach is to offer practical, affordable, tailor made solutions without the jargon and spin providing an honest assessment of improvements that can be easily implemented.
My passion is backed up with 25 years’ experience in marketing and communications working with business and professional companies, retailers, town centre management, and destination marketing organisations and in the fields of economic development, regeneration, business support and inward investment.
With a background in traditional marketing I help organisations increase their digital presence and take advantage of the power of social media and dynamic websites. I combine my passion and expertise in creative writing through crafting blogs, copy for websites, newsletters, direct mail, case studies and testimonials. The more people understand you and your story the more they will want to work with you. As well as creative writing for business I also love to share my knowledge through one to one training or workshops.
I choose to be self-employed as I love the flexibility of working with lots of different organisations and managing multiple projects and delivering solutions that meet the needs of my clients.
My skills include marketing strategy, delivery and evaluation; partnership working; event development and management; project development and management; commissioning market research; bid writing and creating new services. But, if you have a larger project or challenge I work with a specially selected group of trusted associates and companies to ensure that all aspects of work are covered.
My aim is to run Connect Consultancy as an ethical business aiming for the highest levels of professionalism, trust and credibility. Please feel free to get in touch for a no obligation chat!
Connect Consultancy provides effective and affordable marketing and social media support for small and medium sized businesses. We offer expertise, advice and support in the following areas:
Whether on a one-off or ongoing basis our expertise and experience saves you time and reduces your fixed costs. Allowing you to concentrate on you core business. We offer a FREE review of marketing strategies and activities, website copy and social media engagement highlighting some quick wins that can be implemented. We specialise in working with small and medium sized businesses, particularly professional services companies, town centres, charities, visitor attractions, hotels and the education sector.
services
Good quality content is important to every successful marketing campaign. Well written copy has always been at the centre of print, advertising and direct mail campaigns. But with today’s digital channels – websites, mobile and social media – a new breed of content marketing has emerged around blogging and copywriting for marketing activities such as articles and news releases.
Content Marketing sells, but in a subtle way, it is more about forming an ongoing lasting relationship between the customer and your organisation and brand. Content Marketing, delivered in the form of practical, useful or entertaining information, cuts through the multitude of marketing messages and allows your personality to shine through.
Your content should engage your customer and encourage them to take some form of action, such as signing up for a newsletter, calling you or visiting your website. This drives traffic to your website, shop or business and leads to an increase in awareness, profile, reputation, enquiries, sales and loyalty.
Connect Consultancy puts good quality content and copywriting into everything that we do for you including:
Blogging & Copywriting for Business