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If you want to show love for your website this Valentine’s Day, here are some top tips to help it soar up the rankings. As a content writer, not as a web designer, I am no SEO expert but I know the importance of keywords. This means when I create web pages for customers I use every opportunity to ensure that those pages are seen by search engines and turn up in relevant searches.
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Marketers agree that Content is King in 2025. To engage with your audience you need to explain your passions and get your message across through storytelling with great copy for your website, meaningful posts on your social media platforms and interesting articles in your e-newsletters.
But are you missing a trick? One way to grow awareness of your business in this coming year is to blog via your website. It’s a fantastic way to showcase you and your business, improve your credibility and build trust amongst your connections, prospects and customers.
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Corporate Social Responsibility (CSR) is not a phrase that I like. In fact, I would like to take the ‘Corporate’ out of Corporate Social Responsibility altogether.
However, in the absence of any other meaningful phrase, when I refer to CSR, I mean being a responsible business whether your company is large or small.
CSR isn’t just the right thing to do, it makes business sense. In the current challenging climate, you will be better placed to survive and thrive if you have strong ethical values.
Read more “‘Doing Your Bit’. Top Tips for Effective Corporate Social Responsibility”
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If you want to position yourself as a thought leader in your industry or your locality there are some lots of things you can do so that you are seen as the ‘go to’ expert in your sector.
Are your contact details up to date, are making the most of your headline? Why put Director or Owner when you have 220 characters to position yourself? Use keywords to explain what you want to be known for, be clear about what problems you solve and what type of businesses or people you can help. Your headline follows you around you need to stand out and look credible.
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I have to confess that during the various lockdowns I had more time to do my own social media. Yet, like many a hairdresser with untidy locks or a carpenter with shelves that need fitting, I always used to take the time to ensure my clients’ social media is done and dusted before doing my own.
But with the extra time, while business was quiet, I was able to be a bit more consistent on LinkedIn and it has definitely paid off. I picked up new clients who all mentioned that they had seen what I was posting on LinkedIn and wanted to work with me.