quality visuals on a shoestring Blog

Quality Visuals on a Shoestring

Did you know 90% of the information transmitted to the brain is visual and this is processed 60,000 faster than text?

So it can’t have escaped your attention that visual content remains important in the world of social media and the continuing rapid growth of visual platforms such as Instagram, Pinterest, YouTube, TikTok and Snapchat. This phenomenon has been called The Visual Shift and this blog will give you links to some free resources to help you with your own Visual Shift.

Read more “Quality Visuals on a Shoestring”

how to be a chocolate gourmet Blog

How to be a Chocolate Gourmet

In #NationalChocolateWeek it only seems right that I should share the story of The Chocolate Gourmet as told to our Telford & Wrekin WiRE networking meeting.

Janette Rowlett opened her first shop in Ludlow nearly 19 years ago after she took a year out of her career to research what she wanted to do with the rest of her working life.

Her travels took her all over the world where she fell in love with the idea of selling really high quality chocolate.  In those days there were very few dedicated chocolate shops and she has remained true to her idea of being a truly customer focussed specialist retailer. Janette opened her second shop in Shrewsbury in 2004 and now also trades on line.

Read more “How to be a Chocolate Gourmet”

How to use Twitter for Business Blog

How to use Twitter for Business

Many people tell me they feel that Twitter is overwhelming and yes, at times, I agree! Leave Twitter for a few hours and you’ve got 500 Tweets to scroll through – and I don’t even follow that many people….

Twitter is one of the most dynamic social media platforms but there are ways that you can take control and make it work for you.

Top 10 Twitter Tips

Read more “How to use Twitter for Business”

115 Facts about Social Media Blog

115 Must Know Facts about Social Media

Social media has become our environment. In the era where social media websites have the power to directly influence our opinions, attitudes and behaviours, it is important to be knowledgeable about the social media phenomenon. This knowledge provides a deeper understanding of the ways in which social media influences our everyday lives.

The number of people who use social media has exceeded 1 billion and the trend of growing social media usage is expected to continue to grow over the coming years. While most users of social media know a lot of information about their favourite platforms, there are still a number of facts about social media that are bound to come as a surprise to many. Click on the image for the full Infographic.

Read more “115 Must Know Facts about Social Media”

Communicating with NLP Blog

Persuasive Communication using NLP

I’m sure you’ve heard of Neuro Linguistic Programming (NLP) but what is it and how can it help you in your business communication?

At a recent WiRE networking meeting we learned some very useful techniques from Claire McKeown, a professional Intervention Specialist, Clinical Hypnotherapist and Certified NLP Practitioner. She explained NLP is a very big subject but she gave us a very useful definition:

NLP is a way of influencing brain behaviour (Neuro) through the use of language (Linguistic) and other types of communication to enable us to recode the way our brain responds to stimuli (Programming) to enable us to create new and better behaviour.

In other words, NLP is way of building up rapport. What you say and how you say it affects other people, you can easily influence and persuade them by communicating with NLP in mind.

Read more “Persuasive Communication using NLP”