services

Content Plans for Social Media & Blogs

  • December 3, 2019February 5, 2021
  • by kim
plan

If you struggle to find new and relevant content for Facebook, Twitter, LinkedIn and Blogs, I can help. I work with you to develop a Content Marketing Plan and Image Library focusing on your key areas. I research your organisation, your key messages and target audiences and develop a tailored bank of posts or blogs for you that complements your existing marketing strategy. With a bit of thought we can give show your business’s personality and get people to engage.

I advise on scheduling your blogs and social media and how to use Twitter Hours, hashtags and images and meet with you on a regular basis to review, update and amend your content. After a month or two you should be ready to re-use and refresh your Content Marketing Strategy to keep your messages relevant to your audience.

Blog

Why Online Reviews Matter

  • October 15, 2018May 12, 2021
  • by kim

We have always valued word of mouth recommendations rather than spin and clever marketing, in fact more than 8 in 10* or us trust recommendations of friends and families.

But these days, with the power of the World Wide Web, online recommendations, good and bad play a huge part in most of our purchasing decisions.

Having third party, peer recommendations is all part of your Social Proof – one of the biggest drivers for improving your profile.

Recommendations also form an important ‘touch point’ for your business, a way that a potential customer encounters your brand and forms an opinion.

Why are Online Reviews Important?

Well, put simply, a good online presence provides credibility, this builds trust and this leads to greater loyalty and more sales.

Read more “Why Online Reviews Matter” →

Reciprocal-MarketingWhats-not-to-Love Blog

Reciprocal Marketing – What’s not to Love?

  • April 4, 2016May 12, 2021
  • by kim

Reciprocal Marketing is not just another clever marketing trick it’s a proven fact in social psychology. It’s an automatic reaction to repay that favour by responding to positive or kind actions by others with a positive or kind action yourself.

It can work in business as well as in your personal life and it’s probably something you are already doing. You can start encouraging a positive response in others and create brand loyalty for your business just by being open, friendly and welcoming in your networking.

With the increasing use of content marketing and social media it is now much easier to use the Rules of Reciprocity to your benefit.

Read more “Reciprocal Marketing – What’s not to Love?” →

Social Media Marketing & Training in Telford, Shropshire, Staffordshire…

  • November 27, 2013March 12, 2018
  • by admin

Connect Consultancy provides effective and affordable marketing and social media support for small and medium sized businesses. We offer expertise, advice and support in the following areas:

  • Marketing Review, SWOT, Competitor Analysis
  • Developing Practical Marketing Strategies and Action Plans
  • Social Media Planning, Management and Training
  • Newsletters, Email Campaigns and PR
  • Copywriting to Improve Website Landing Pages
  • Grant and Award Applications
  • Managing Stakeholder Relationships
  • Project Management, Launches, Events, Sponsorship

Whether on a one-off or ongoing basis our expertise and experience saves you time and reduces your fixed costs. Allowing you to concentrate on you core business. We offer a FREE review of marketing strategies and activities, website copy and social media engagement highlighting some quick wins that can be implemented. We specialise in working with small and medium sized businesses, particularly professional services companies, town centres, charities, visitor attractions, hotels and the education sector.

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Social Media Management & Training

  • August 15, 2010February 5, 2021
  • by admin

Reaching new and existing customers through social networking is now an important part of a marketing strategy for every organisation.

Whether you choose to use Facebook, Twitter, LinkedIn or other platforms you will see your business grow in a short period of time.

If you are not using social media to promote your business you are missing a huge opportunity, you can reach a vast potential audience in a very time efficient and cost 

 

How I Can Help You?

With 25 years’ experience in traditional and digital marketing across the public and private sector, I have the skills to understand how you can make the most of social media. I can:

  • Review your existing social media engagement and on line presence
  • Recommend the right social media platforms for your business
  • Develop a content marketing plan tailored for your business
  • Set up new accounts or recommend improvements to existing platforms
  • Undertake social media management for you
  • Provide regular feedback and reports
  • Monitor industry sectors and competitors
  • Train you and your staff and help you implement your tailored plan

I offer a variety of bespoke services and guarantee a growth in your followers whatever package you take.

Getting Started – Comprehensive Engagement Report

Everything you need to get started or improve your engagement on social media. You will receive recommendations on improvements to your website for maximum impact, a Content Planner, formatted posts and ideas for images.

Intensive Support

A month long burst of social media activity designed to increase your followers and engagement across your chosen social media platforms.

Ongoing Support

If you lack the time to post quality content on a regular basis then I can provide an outsourced social media management for Facebook and LinkedIn in order to grow your followers and engagement

Training

 An option of different comprehensive workshops delivered on site or at a venue of your choice covering:

  • Overview of Social Media, Audiences, Social Media strategy and Company Policies
  • How to Set Up and Use Facebook, Twitter or LinkedIn, 
  • What to Post and When – Content and Scheduling

Training costs £99 per person in a one to one session or less in small groups. Training lasts approximately 2 hours with comprehensive notes. Further information here.

Contact me now if you want to discuss this workshop or a more personalised approach.

I can also provide a content plan for your social media, with advice on what to post and when.