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Top Tips for Writing a Great News Release
Most of what you read, hear or see in the business or features sections of the media is provided by companies, not written by journalists. Although a good Public Relations Agency is worth their weight in gold if you have the need and the budget, it is quite possible, as the owner of a small company, to do your own PR without employing someone else.
Writing a news release is a relatively low-cost marketing option which mainly involves your time and perhaps the investment in a professional picture. As many small companies will not have a PR strategy writing regular news releases could give you that competitive advantage.