10 Simple Ways to Raise Your Business Profile Blog

10 Simple Ways to Raise Your Business Profile

If you want to position yourself as a thought leader in your industry or your locality there are some lots of things you can do so that you are seen as the ‘go to’ expert in your sector.

1. Update your LinkedIn Headline

Are you making the most of your headline? Why put Director or Owner when you have 240 characters to really position yourself? Use keywords to explain what you want to be known for, be clear about what problems you solve and what type of businesses or people you can help. Your headline follows you around you need to stand out and look credible.

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goal setting for small business Blog

Goal Setting

Like most people I tend to take stock as we head towards a new financial year and think about what I want to achieve in this coming year, both in my  business and personal life.

Are you focused enough to refer regularly to your business plan and update your objectives, do you set new goals each year or month or are you more of a daily or weekly list maker?

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customer touchpoints Blog

Why are Customer Touchpoints Important for your Business?

Defined as ‘an influential action or contact’, each touchpoint is a message that collectively forms part of your customer’s experience. But why are they important and how can you improve your customer journey?

What are Customer Touchpoints?

From start to finish, your customers will see and encounter your business brand both off and on line, from your logo to your advert, posters or window displays, your website or app, social media sites or on line reviews. Or it could be from a word of mouth recommendation, contact with yourself or your staff in person, on the telephone or online.

Identifying and improving the touchpoints along the way and getting feedback will help improve their experience. It’s a fantastic opportunity to improve your customer journey – and happy customers, or even prospects, will get you more leads and sales.

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Tips from a Self-Published Author Blog

Tips from a Self-Published Author

One of the pleasures of networking is hearing top tips from other businesses. I recently had the pleasure of hearing Romella Jones talk on the subject of self-publishing. Romella has been practising as a holistic therapist for 10 years, her business is Create Family Calm which supports frazzled mums and their children.

We heard that Romella loves writing and has written several books which started out as simple word documents that she circulated to friends. However, with her business head on, Romella knew that publishing books would establish her as an authority in a niche area.

Content in the form of blogs, newsletters and videos, books are an important part of any sales funnel and allows you to showcase your products and services. These giveaways can be free, or at a low cost, and will act as leverage for your business and allow people to engage with you without too much financial commitment.  NB: You’ll find hyperlinks to all the key sites in the text

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Six Simple Ways to Raise Your Business Profile Blog

Six Simple Ways to Raise Your Business Profile

If you want to position yourself as a thought leader in your industry or your locality there’s some fairly basic things you can do to improve your profile so that you are seen as the ‘go to’ person in your sector.

  1. Website

Make sure your website is up to date, static websites don’t rank well with search engines. You need fresh content from blogs, news and new pages. Prospective customers also like to see that you are active and commenting on trends or contributing useful information to share or download.

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