Getting the Most from LinkedIn Blog

Getting the Most from LinkedIn

I have to confess that during the various lockdowns I had more time to do my own social media. Yet, like many a hairdresser with untidy locks or a carpenter with shelves that need fitting, I always used to take the time to ensure my clients’ social media is done and dusted before doing my own.

But with the extra time, while business was quiet, I was able to be a bit more consistent on LinkedIn and it has definitely paid off. I picked up new clients who all mentioned that they had seen what I was posting on LinkedIn and wanted to work with me.

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Why Online Reviews Matter

We have always valued word of mouth recommendations rather than spin and clever marketing, in fact more than 8 in 10* or us trust recommendations of friends and families.

But these days, with the power of the World Wide Web, online recommendations, good and bad play a huge part in most of our purchasing decisions.

Having third party, peer recommendations is all part of your Social Proof – one of the biggest drivers for improving your profile.

Recommendations also form an important ‘touch point’ for your business, a way that a potential customer encounters your brand and forms an opinion.

Why are Online Reviews Important?

Well, put simply, a good online presence provides credibility, this builds trust and this leads to greater loyalty and more sales.

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