Top tips for promoting your community or business event Blog

#TopTips for Promoting your Event – Part 1!

Years ago, to promote my Charity Dinner I would drive around with posters pinning them to notice boards and leaving them in receptions of local companies. The poster was either unprofessional because it was printed at home or expensive if we had one done professionally.

Today things are so much easier! Social media including Facebook, Twitter and LinkedIn are by far the cheapest and quickest ways to get the message out about your event. There are a few things that will save you time before you get started:

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Sponsorship – showcasing your business

If you are involved in any sort of charity, voluntary work or put on events you will know all about trying to get sponsorship to boost those all-important funds. Identifying likely partners, putting your case and holding your breath as you balance opportunities against deadlines.

But it’s not just for large corporates. As a small business have you thought about sponsoring an event or a worthwhile cause yourself?

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Doing your bit for CSR Blog

‘Doing Your Bit’. Top Tips for Effective Corporate Social…

Corporate Social Responsibility (CSR) is not a phrase that I like. In fact I would like to take the ‘Corporate’ out of Corporate Social Responsibility altogether.

However in the absence of any other meaningful phrase I refer to CSR, by which I mean responsible business practices for any company, large or small.

Are SME’s Missing Out?

Traditionally it has only been the large ‘corporate’ companies that have a structured approach to CSR working with organisations such as Business in the Community. Their list of the top performing companies includes the likes of Dairy Crest, Carillon and M&S.

Yet I believe many Small and Medium Sized Businesses (SME’s) could be missing out on an opportunity. Not because they are not operating as a responsible business but because they don’t think about it holistically or shout about it.

Companies that go the extra mile to think about their employees, the environment, their community and supply chain activities are well placed to differentiate their business and improve their profile and reputation.

Read more “‘Doing Your Bit’. Top Tips for Effective Corporate Social Responsibility”