goal setting for small business Blog

Goal Setting

Like most people I tend to take stock as we head towards a new financial year and think about what I want to achieve in this coming year, both in my  business and personal life.

Are you focused enough to refer regularly to your business plan and update your objectives, do you set new goals each year or month or are you more of a daily or weekly list maker?

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Social Media Training

Hands on Training Session
Hands on Training Session

I’ve always loved training and empowering people to learn new things. I bring 20 years’ experience, empathy and knowledge to helping business owners and companies grow their business through social media. Whether you are just starting out with Facebook, want to understand what and when to post on Twitter, want to try blogging or need to get more leads from LinkedIn – I can help.

I offer one to one training, small groups, or I can come to your company and talk about social media strategy, policy and work with your marketing team. My training is very practical with lots of examples and I recommend people bring a laptop or tablet so they can leave with all the techniques for getting the most from social media.

As an example, two hours training at your premises would be £99 per person. Bespoke, shorter or longer courses can be developed.

I currently offer the following courses:

  1. Social Media Overview
  2. Blogging for Business – A Beginner’s Guide
  3. Getting Started with Twitter for Business
  4. Getting Started with Facebook for Business
  5. Making the Most of Facebook Groups/Facebook for Community Groups
  6. Making the Most of LinkedIn
  7. Making Images for Social Media and Blogs with Canva

What my Clients Say…

Amy Vaughan BA (Hons), DipM – Sales & Marketing Manager at Kensa Creative
I attended a social media workshop in September where Kim was the trainer. Her delivery method was a really good measure of informational content and discussion within the room, which I found particularly enjoyable and engaging. I am quite an active user of social media and I found the workshop to be beneficial for both beginners and more advanced users, so was very worth my time out of the business. I look forward to attending a future event where Kim shares her knowledge.
Nikki Ayton – Project Manager | Creative Emotions & Social Media Promotions
Kim offered her expertise to the Growth Hub – Shropshire in 2016 by giving talks about Social Media Marketing based on LinkedIn and Blogging. Those who attended were immediately at ease in her presence and there was a really good balance of interaction and subject content. Kim is a confident trainer who is qualified in her subject. I would welcome her back to the Growth Hub and recommend her as a speaker who is not only knowledgeable about her subject area but also passionate about helping businesses to grow.
Mandy SwainSenior Business Adviser – Marches Growth Hub 
As part of Social Enterprise week, we were pleased to team up with Kim who gave us a comprehensive guide to blogging for beginners. she shared her own experiences and tailored the session totally demystifying the blogging process. She presented a wonderfully inclusive session and encouraged us all to ‘Have a go!” Feedback was excellent.
Beth Heath – Chief Executive at Shrewsbury Food Festival
Kim supported Shropshire Festivals in an intensive month of social media engagement ahead of the inaugural Telfood Feastival. I want to say a HUGE thank you to Kim for her amazing help on promoting Telfood. It has been a phenomenal benefit having Kim involved, she seamlessly got on with the task leaving myself and the team to concentrate on the operational side. Kim’s involvement added to the success of this event and it was a total pleasure working with her and learning some tricks of the trade.
What Shall I Blog About? Blog

What Should I Blog About!?

What shall I write on my blog? That’s one of the most frequent questions I get asked by my clients. It can be hard to think of topics every week or month but it helps to keep a notebook and jot down any ideas as they occur. Then try and develop a ‘Content Schedule’ a few months in advance to save that last minute panic.

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Sponsorship – showcasing your business

If you are involved in any sort of charity, voluntary work or put on events you will know all about trying to get sponsorship to boost those all-important funds. Identifying likely partners, putting your case and holding your breath as you balance opportunities against deadlines.

But it’s not just for large corporates. As a small business have you thought about sponsoring an event or a worthwhile cause yourself?

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Reciprocal-MarketingWhats-not-to-Love Blog

Reciprocal Marketing – What’s not to Love?

Reciprocal Marketing is not just another clever marketing trick it’s a proven fact in social psychology. It’s an automatic reaction to repay that favour by responding to positive or kind actions by others with a positive or kind action yourself.

It can work in business as well as in your personal life and it’s probably something you are already doing. You can start encouraging a positive response in others and create brand loyalty for your business just by being open, friendly and welcoming in your networking.

With the increasing use of content marketing and social media it is now much easier to use the Rules of Reciprocity to your benefit.

Read more “Reciprocal Marketing – What’s not to Love?”