customer touchpoints Blog

Why are Customer Touchpoints Important for your Business?

Defined as ‘an influential action or contact’, each touchpoint is a message that collectively forms part of your customer’s experience. But why are they important and how can you improve your customer journey?

What are Customer Touchpoints?

From start to finish, your customers will see and encounter your business brand both off and on line, from your logo to your advert, posters or window displays, your website or app, social media sites or on line reviews. Or it could be from a word of mouth recommendation, contact with yourself or your staff in person, on the telephone or online.

Identifying and improving the touchpoints along the way and getting feedback will help improve their experience. It’s a fantastic opportunity to improve your customer journey – and happy customers, or even prospects, will get you more leads and sales.

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Six Simple Ways to Raise Your Business Profile Blog

Six Simple Ways to Raise Your Business Profile

If you want to position yourself as a thought leader in your industry or your locality there’s some fairly basic things you can do to improve your profile so that you are seen as the ‘go to’ person in your sector.

  1. Website

Make sure your website is up to date, static websites don’t rank well with search engines. You need fresh content from blogs, news and new pages. Prospective customers also like to see that you are active and commenting on trends or contributing useful information to share or download.

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Benefits of Entering Business Awards Blog

10 Benefits of Entering Business Awards

There are lots of community, charity, tourism and business awards launched every year, local as well as national. But when I ask my contacts if they are applying, the usual response is ‘No’.

But there is plenty of anecdotal evidence, articles and blogs research to suggest there are benefits to smaller organisations as well as large corporates. The value and impact on SMEs derived from winning business awards seem to be both short term and long term and there is tremendous PR value in entering and winning an award.

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7 steps to beat cyber crime Blog

7 Steps to Beat Cyber Crime

It’s not just big businesses that are subject to cyber crime, small companies are often targeted due to low awareness for the dangers and how easy it is for criminals to hack your website. Here’s 7 simple tips to help your business.

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